Cookie Policy

1. What Are Cookies?

Cookies are small text files that a website places on your device — computer, tablet, or smartphone — when you visit. They allow the site to recognise your device on future visits and to remember certain information about your actions or preferences.

Cookies are categorised by:

Duration — Session cookies are erased when you close your browser. Persistent cookies remain on your device until they expire or you delete them.

Origin — First-party cookies are placed by bstprefabhome.com directly. Third-party cookies are placed by external services we have integrated, such as Google Analytics and Google Ads.

Purpose — Essential, analytics, advertising, or functional, as detailed in Section 3.

2. Who Places Cookies on This Website?

Cookies on https://besteelstructure.com/ are placed by:

Henan Best Steel Structure Co., Ltd. — essential and functional cookies only.

Google LLC (Google Analytics 4) — analytics cookies.

Google LLC (Google Ads) — advertising and conversion-tracking cookies.

We do not sell or share cookie data with any other third parties.

3. Categories of Cookies We Use

3.1  Essential Cookies

Essential cookies are strictly necessary for the website to operate. They handle tasks such as maintaining your browsing session and remembering your consent choice so you are not asked again on every page. These cookies cannot be switched off in our systems. No prior consent is required.

3.2  Analytics Cookies

We use Google Analytics 4 to collect aggregated, anonymised statistics about how visitors use the website: which pages are viewed, how long visitors stay, what country they are in, and which device and browser they use. The data does not identify you personally and is used solely to improve website performance.

You may opt out at any time by installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

3.3  Advertising Cookies

We run search advertising campaigns through Google Ads. Advertising cookies allow us to:

Record whether a visitor who arrived via a paid ad subsequently submitted an inquiry (conversion tracking).

Show relevant ads to previous visitors on other websites (remarketing).

Measure the overall effectiveness and return on investment of our campaigns.

These cookies are operated by Google LLC under its own Privacy Policy: https://policies.google.com/privacy. You can manage your Google advertising preferences at: https://adssettings.google.com

3.4  Functional Cookies

Functional cookies remember choices you make — such as your preferred language — to provide a more consistent experience across visits. They are only placed with your consent and do not track you across other websites.

4. Cookies in Detail

The table below lists all cookies currently active on bstprefabhome.com:

Cookie Name	Type	Purpose	Duration
_ga	Analytics	Google Analytics — assigns a unique client ID to distinguish users	2 years
_gid	Analytics	Google Analytics — stores a value updated on each page view	24 hours
_ga_*	Analytics	Google Analytics 4 — persists session state	2 years
_gcl_au	Advertising	Google Ads — links ad clicks to on-site conversion events	3 months
_gads	Advertising	Google Ads — measures ad campaign performance	13 months
_gac_*	Advertising	Google Ads — stores campaign information for the user	90 days
cookie_consent	Essential	Stores your cookie consent choice to avoid repeated prompts	12 months
session_id	Essential	Maintains your browsing session while navigating the site	Session (deleted on browser close)
lang_pref	Functional	Remembers your preferred display language	6 months

* Cookies marked with an asterisk (*) use a wildcard — the actual name includes an additional identifier string generated by Google.

5. Managing Your Cookie Preferences

5.1  Cookie Consent Banner

When you first visit the website a cookie consent banner is displayed. You may accept all cookies, accept essential cookies only, or customise your preferences by category. You can update or withdraw your consent at any time via the “Cookie Settings” link in the website footer. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

5.2  Browser Controls

You can control or delete cookies directly through your browser settings. Please note that disabling cookies may affect certain website features. Guidance for common browsers:

Google Chrome: https://support.google.com/chrome/answer/95647

Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471

Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge

5.3  Opt Out of Google Analytics

Install the browser add-on to prevent Google Analytics from collecting data about your visits: https://tools.google.com/dlpage/gaoptout

5.4  Opt Out of Personalised Advertising

Manage your Google advertising preferences or opt out of interest-based ads at: https://adssettings.google.com

You may also use the Network Advertising Initiative opt-out tool at: https://optout.networkadvertising.org

6. Legal Basis

We rely on the following legal bases for processing personal data through cookies:

Legitimate interests — for essential cookies necessary to provide a functioning website.

Consent — for analytics, advertising, and functional cookies. Consent is obtained through the cookie banner before any non-essential cookie is placed.

Visitors accessing the website from jurisdictions with specific data protection laws — including the European Economic Area (GDPR), Brazil (LGPD), Thailand, Indonesia, and Malaysia (PDPA equivalents), and the Gulf Cooperation Council states — are served the same consent mechanism, and their data is handled in a manner consistent with the applicable framework.

7. International Data Transfers

Data collected by Google Analytics and Google Ads cookies is transmitted to Google LLC servers, which may be located in the United States or other countries. Google applies Standard Contractual Clauses (SCCs) approved by the European Commission as a safeguard for such transfers. Further information is available at: https://policies.google.com/privacy/frameworks

8. Retention

Cookies are retained for the periods set out in Section 4. Google Analytics data associated with our website property is retained for 14 months, after which it is automatically deleted from Google’s servers. You may request deletion of data collected about you at any time by contacting us using the details in Section 10.

9. Updates to This Policy

We may revise this Cookie Policy from time to time to reflect changes in technology, legislation, or our cookie usage. The “Last Updated” date at the top of this document will be amended accordingly. For material changes, a notice will be displayed on the website for at least 30 days before the change takes effect.

10. Contact

For any questions or requests relating to this Cookie Policy:

Henan Best Steel Structure Co., Ltd.

Website: https://besteelstructure.com/

Email: besthouse@besteelstructure.com

Tel / WhatsApp:  +86 157 1383 3389

Address:  Room 2513, Lianbang Building, Guancheng District, Zhengzhou City, Henan Province, China

Hours:  Monday – Friday, 09:00 – 18:00 CST (UTC+8)